leistung While impartiality and consistency are extremely important in legal translations, they can be nothing less than catastrophic when translating advertising texts and marketing material. For this kind of work, the translator needs to take a step back from the original text and think of new ways of saying it in the target language. We work closely with experienced copywriters in translating customer and employee communications. This ensures that your message is not only conveyed correctly but also in appealing advertising copy.